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3 iconic brands. 3 completely different positioning strategies.
Dior. Chanel. Rhode.
All premium. All desired. All winning.
But for very different reasons.
Here's what most people don't see:
Dior, The Art of Dream Selling
Dior doesn't sell skincare or fashion.
It sells a fantasy of French elegance most people will never fully enter.
Their positioning is built on aspiration and distance.
The further it feels, the more people want it.
Limited access. Theatrical runway shows. Couture pricing.
Every touchpoint whispers: this is not for everyone.
That exclusivity IS the product.
Chanel, The Power of a Timeless Point of View
Chanel doesn't follow trends.
It decides them, then steps back and lets the world catch up.
Their positioning is rooted in a singular philosophy:
Elegance is refusal.
Coco Chanel didn't just design clothes.
She challenged what femininity meant.
And that point of view has outlived her by decades.
Chanel's brand doesn't need to shout.
It simply stands, unchanged, unbothered, unmistakable.
Rhode, The Intimacy of the New Era
Rhode didn't launch with a legacy.
It launched with a feeling.
Hailey Bieber built Rhode around one powerful idea:
effortless, glazed, real skin, not perfection, but aliveness.
Their positioning is closeness, not distance.
Real routines. Minimal products. Aesthetic simplicity.
Where Dior creates fantasy and Chanel commands authority,
Rhode creates belonging.
And in 2024, belonging might be the most powerful brand position of all.
The lesson?
Premium isn't one thing.
It's a decision about what kind of desire you want to create.
Dior → Aspiration
Chanel → Authority
Rhode → Belonging
Three different strategies.
All equally intentional.
The question for your brand isn't "how do we look premium?"
It's "what kind of desire are we building?"
Which strategy feels closest to your brand, and why?
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I’m exploring two hero directions for a Ferrari-inspired fashion landing page concept and testing which visual direction feels stronger.
Direction 1 uses the classic Ferrari red as the main brand moment. It feels bold, energetic, and instantly recognizable, with a cleaner fashion editorial layout.
Direction 2 shifts the experience into a darker, more luxury-driven direction. The black background makes the red feel sharper and gives the page a more premium, high-fashion feel.
Both directions have a different impact:
Direction 1: bold, iconic, energetic
Direction 2: luxury, dramatic, fashion-forward
I’m leaning toward Direction 2 because it feels more elevated and editorial, but I’d love to hear which one feels stronger at first glance.
12 voted
48%
13 voted
52%
25 votes
Closed
its actually a tough choice to make ngl. But i have to go with direction 2 as the colors are much more influenced by the main image
was looking at a bunch of company logos (you know that ai logo meme) and couldn't tell what half of them even do.
and the branding's for some was actually cool. meanwhile these companies are genuinely good at what they do.
cover your logo, cover your hero line. still clear what you do? sometimes it should
Belares: one identity built to hold from the boardroom to the construction site.
Belares is a civil engineering company spanning residential, commercial, industrial and public works. The brief was a single identity for the full operation: technical authority, safety and durability, communicated with precision.
Three decisions shaped the system. First, a restrained green-and-bone palette that signals institutional weight without going cold. Second, a wordmark engineered to read at distance, on a helmet, a site banner, a shipping container. Third, a documented set of rules so the brand stays consistent across field and corporate contexts, applied by teams the studio never meets.
The result is an identity that fits both a stakeholder deck and a worksite fence, without compromising either.
Full case study on the Griffo™ profile. System engagements start at $3,500.
This deserves way more Liking it
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