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Supported program operations and customer education for JR Wealth Academy, a youth and family financial education program. Helped organize enrollment communication, educational programming, student-facing materials, scheduling, newsletters, lesson plans, and program support to create a clearer learning experience for families and participants.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Want more sales for your brand? Meta Ads alone may not be enough.
Imagine this:
You launch high-quality Meta Ads.
A good creative. The right audience. A strong offer. A CTA leading directly to your website.
The person is interested and… doesn’t buy.
And this is where it gets interesting: 72% of internet users use social media to research brands and products before making a purchase.
This means that social media is no longer just a place where a brand “maintains a beautiful page.” It is part of the customer journey to purchase.
A person may see your ad → visit your website → open Instagram → watch Reels → look for reviews → see UGC → see how real people use the product → make sure the product actually solves their problem → and only then make a purchase.
That’s exactly why high-quality Meta Ads are not enough.
This is where content comes in.
ORGANIC CONTENT
UGC that:
→ builds trust
→ shows real experiences
→ addresses the audience’s problem
→ shows the product in real life
→ uses humor and everyday situations
→ shares interesting facts
→ shows results
→ addresses the customer’s doubts
For example, a brand can create a UGC video around a relatable everyday problem and play it out through humor. Does the video perform well organically?
You can promote it further.
So first, we look at what content actually resonates with the audience, and then we amplify it with paid advertising.
It becomes: Attention → Interest → Awareness → Trust → Consideration → Purchase.
And Meta Ads work a little differently.
The goal here is more specific to drive the person to take action: A click. A lead. A purchase.
That’s why these things matter: audience + offer + creative + CTA + landing page + advertising strategy.
But advertising can bring a person to your brand.
Content should help them believe in that brand.
Because a potential customer wants to see:
— real people;
— real reviews;
— the product in use;
— real results;
— proof that the product solves the problem;
— and, ultimately, an answer to the question: “Can I trust this brand?”
And now the question for brands:
How many sales are you potentially losing by bringing people to your brand through advertising, but not giving them enough reasons to trust you afterwards?
That’s exactly why a content creator is not just someone who makes beautiful videos.
They create the kind of content that helps a brand take the customer from: “I’ve seen this brand” to “Okay, I’m ready to buy.”
That’s why a strong strategy today is not about choosing between UGC or Meta Ads. It’s: UGC + Organic Content + Meta Ads + Strategy.
Content creates attention and trust. Meta Ads scales what works.
This is exactly what I do — all-in-one.
I’m ready to help you scale with high-quality, engaging content that drives brand awareness and sales.
I completely agree. These days, you can't succeed in sales without a comprehensive approach.
Konto — Personal finance planner, web dashboard and mobile app
Konto is a personal finance planner concept I designed for both desktop and mobile, sharing one data model and one visual language.
Web dashboard: four KPI cards (balance, income, expenses, saving rate) with mini-charts, a weekly cash-flow chart with income and expenses side by side, spending by category as a segmented ring with a legend, and a recent-transactions table. The AI assistant lives in a docked panel bottom-right.
Mobile: the dashboard leads with total balance and a 30-day trend, then cash flow, saving rate and categories in one scroll. Analytics gets its own tabbed view. A floating action button opens the assistant from anywhere.
The visual system is dark by default with two signal colours: lime for income and growth, orange for spending. Glows are used only on the active data point, so highlights mean something. Numbers use the same layout and spacing on both platforms, so switching devices doesn't require re-learning the app.
These are some Thumbnail samples based on fragrance reviews, vlogs, and informative content.
Nice work but I would suggest that you clean up the AI images in Canva or Photoshop before posting them next time