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One of my favorite parts of branding is seeing the identity come to life beyond the logo.
Recently completed this brand identity project and wanted to share a few highlights from the process.
From the logo to the mockups, every element was designed to create a consistent and recognizable brand presence.
Feedback is always welcome.
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Brand identity exploration
Which one do you think it fits better?
36 voted
77%
11 voted
23%
47 votes
Closed
Cobalt is great Gold is unique 🎉🎉🔥🔥
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
36 voted
51%
35 voted
49%
71 votes
Closed
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
VÉLLE - Minimal Luxury Fashion Brand Identity
A conceptual fashion brand built on quiet luxury and timeless essentials.
What I did:
→ Logo Design (Primary + Secondary)
→ Brand Identity & Color System
→ Product Mockups (T-Shirt, Cap, Tote Bag)
Concept: Less is more. Clean serif typography with subtle accent for premium feel.
Palette: Beige #E8DDD0 / Black #0A0A0A
Full case study on Behance: behance.net/gallery/257321557
Open for freelance projects - DM for fashion branding.
love the minimal direction on this. VÉLLE feels expensive but not loud, the tote and cap mockups are so good