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In the age of TikTok and short videos, your website has less than 5-seconds to grab & keep customers engaged before they leave.
Sadly, a lot of saas companies ruin their chances by making these easy to avoid mistakes:
Using clever grammer instead of simple English.
Using buzzwords like “Next-gen” that mean absolutely nothing to the average customer.
Noise backgrounds & motion that distract customers from reading the text.
Writing subheadings that's vague instead of explaining exactly how the product works.
You can easily avoid these traps by focusing on building a website that your customers understand, not one meant to impress viewers. Your site can still look beautiful, but never at the expense of clear communication.
If people don't get it in seconds, they click away. Clear always beats clever.
What do you think? Let me know below! 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Design for a SaaS monitoring service marketing site.
Super clean work!
Imagine two businesses offering the same service.
Both have websites.
Both look professional.
But one gives visitors a reason to trust the business, while the other simply lists its services.
What makes the difference?
Sometimes, it comes down to the details.
Clear information about the business.
Real project examples.
Testimonials from satisfied clients.
A simple explanation of how the service works.
And an easy way to get in touch.
These details may seem small, but they help potential customers feel more confident about who they're dealing with.
Think about it.
When someone discovers your business for the first time, they don't have the experience of working with you yet.
They're looking for reasons to believe you can deliver what you promise.
Your website can help provide that reassurance.
A professional design may create a good first impression, but trust gives people a reason to take the next step.
So here's a question for business owners, startups, and organizations:
If a potential customer visited your website today, what would they find that helps them trust you?
I am Michael Adetayo, a WordPress Website Designer and Elementor Expert who helps startups, organizations, and service-based businesses build and strengthen their online presence through website design, redesign, development, and optimization.
I create clear, responsive, and user-friendly websites that communicate what a business does, build credibility, improve the user experience, and guide visitors to take action. My goal is to help businesses turn their websites into valuable tools that support growth.
