I designed and built Ashline as a landing page concept for a small-batch coffee roastery. Instead of a generic "hero image + features" layout, I built around a live "roast log" — a timeline showing the actual stages of roasting a batch of coffee (charge, first crack, drop, etc.), since that's the most distinctive part of how a roastery actually works. I picked a warm, dark palette instead of the usual light/cream coffee-shop look, paired a serif display font with a monospace font for the technical details (temperatures, weights), to make it feel more like a roaster's logbook than a template. It's a concept project, but it shows how I approach design — starting from what makes the subject unique, not just filling in a template.