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CUT Coffee — Brew Your Story I reimagined CapCut as a premium coffee brand for creators. The scissors become a cup mark. The timeline becomes a film-strip sleeve. Every great story begins with a cut. Direction A — CapCut as a Different Industry
https://www.linkedin.com/posts/abuaasif_capcutdesignstudio-branddesign-capcut-activity-7467333219772952576-53vt?utm_source=share&utm_medium=member_desktop&rcm=ACoAACRm5rcB0nVG0_HUX6-IXfuWqNGquZ-jMQU
The network for creativity
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I used AI to generate an 18th-century version of CapCut.
The result? Video editing like someone was making TikToks in the age of candles, ink, and quill pens. Just raw analog creativity with a bit of chaos and old-school vibe.
wow nice job man!!!
I went back to work on this brand system, the brand is called kujenga. Kujenga is an African art studio that aims to help people express themselves through art and creativity. I designed this considering the calm ambiance the studio needs to have while also incorporating the aspects of the African heritage.
Nice One..
Work Title:
CUT CULTURE
Creator:
Anca-Gabriela
Main Direction:
Direction A · CapCut as a Different Industry
Social Profile: https://x.com/ancaguiux
Concept Statement:
CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.
The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.
The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.
Visual Highlights:
Premium fashion-inspired logo and identity system
Minimal black, white, grey, and electric green color palette
Campaign visuals built around identity, motion, and self-expression
Brand applications including clothing tags, packaging cards, and social assets
Editing-inspired graphic language translated into a lifestyle brand system
Process Proof:
The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.
Final Deliverables:
Brand presentation boards
Logo and visual identity system
Brand application mockups
Process screenshots
Link for the process screenshots: Process
Love these layouts Anca. Quality work well done.
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