Wrapped up the brand illustrations & direction for KaraOkay, a karaoke experience built around one simple idea: making singing, hanging out, and having fun feel more accessible and social. The visual direction moves away from the usual microphones and music-note clichés. Instead, I explored lips, expressions, bold typography, playful colors, and a slightly nostalgic visual language to give the brand its own personality. From the core identity to tickets, merchandise, signage, environmental graphics, and different brand touchpoints, the goal was to create a system that feels energetic, expressive, and easy to recognize. Really enjoyed seeing this one come together from the initial idea to the final visual world. I’ve shared the full KaraOkay Brand Identity project on Behance.