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eVerbary's translation platform had all the right features, just buried under workflows nobody wanted to finish.
We dug into where people were getting stuck, rebuilt the IA, and packed 12+ data points into a single view without making anyone scroll.
LTV went up 30%, churn dropped 22%.
30% LTV lift and 22% churn drop from an IA redesign is a strong outcome. Consolidating 12+ data points into a single view without overwhelming users is genuinely hard to pull off, curious how you handled the information hierarchy on that dashboard.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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👋 Hi everyone!
My name is Anastasiia, though most people know me as Rada.
I’m a Product Designer from Ukraine who enjoys turning complex problems into simple, meaningful experiences.
While design is my profession, it’s not the only thing that shapes the way I think. I also teach DJing, and both worlds have taught me the same lesson: great experiences are never accidental. They are carefully designed.
I’m fascinated by user behavior, product strategy, research, and the decisions that turn ideas into products people genuinely want to use.
I joined this challenge to share my thoughts, learn from others, and become more consistent in creating content.
Here you'll find insights about UX, product thinking, research, design processes, lessons learned, and sometimes a few stories from the music world as well.
Looking forward to connecting with you all 🚀
Welcome! ✨ I love the connection between product design and DJing—both are really about understanding people, reading the room, and creating experiences that feel effortless. 🚀
Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
🎨 Design Challenge
Which version catches your attention first?
Now I need your opinion 👇
✅ Left
✅ Right
23 voted
23%
78 voted
77%
101 votes
Closed
This is a great reminder that design isn't just about functionality—it's also about creating a feeling.
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