Operations Automation: Reducing Admin Work by 40%

An Interior decor brand was struggling to manage a high volume of inquiries. Because budgets ranged from $100 to $100,000, the founder was spending hours every day manually digging through her inbox to find her ideal clients. This delay meant that high-value leads ($20k+) were often waiting days for a response, leading to lost opportunities.

What I did

I built a system that acts as an automated 'digital receptionist.' Using Make.com and Google Sheets, I created a filter that instantly categorises leads by their budget:

Priority Leads ($20k+): These are sent an immediate invitation to book a call directly on the founder’s calendar.

Developing Leads: I designed automated, brand-aligned responses that share collaboration guides and resources. This ensures every person who reaches out receives value, even if they aren't a fit for a full project yet.

The Result

We turned a days-long waiting period into a response time of just a few minutes. This system reduced lead loss and cut down manual administrative work by 40%, allowing the founder to focus entirely on pre-booked calls with her target clients.