Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
The red-and-blue packaging system feels wonderfully confident, and the tiny “featured” moment makes the presentation feel like part of the brand world. Great balance of restaurant warmth and editorial polish.
Wireframe only and it still reads as motion, that says the structure itself is the story here. Procedural geometry that breathes like this is way harder than it looks.