Which homepage would make you explore the store first? Not every eCommerce store needs more color...Which homepage would make you explore the store first? Not every eCommerce store needs more color...
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I would choose the Homepage because its larger product images, cleaner layout, and stronger visual hierarchy make the store feel more engaging and easier to explore.
That was exactly the intention keeping the focus on the products while letting the brand support the experience, not compete with it. Really appreciate your observation!
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.