AVID Fintech Motion Teaser for Users New to Digital ProductsAVID Fintech Motion Teaser for Users New to Digital Products
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I will be posting more about Avid in the coming weeks. Its a Fintech product imagined for users who do not have a built up mental model of how to navigate digital products You see ~90% of designs/products we consider intuitive are simply building on previous exposure to digital products and the internet at large. Give that "Intuitive" product to an individual who does not have this previous exposure and watch it all break apart. You will find yourself explaining EVERY. SINGLE. THING When designing AVID, this was the problem I sought to solve not just to cater to these users but to provide support for every user during their low confidence moments where they need to be super careful, where their errors are costly But for now, here is a motion teaser. Designed in Figma Motion by yours truly, Oluwatobi Adetunji, a product designer for Sports, Fintech, Crypto, Web3 and AI systems
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