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Frankie & Bean — Specialty Coffee Roastery & Bakery
Brand Identity & Packaging Design by me
Thank You, Samuel 🙌
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Related posts
The character illustration on the cup does a lot of work here. Specialty coffee brands can trend toward minimal and precious, but giving it a mascot and keeping it warm and approachable is a smart direction for a bakery crossover.
It's not a wordmark.
It's a grid, proportions, and 47 versions that looked "almost right."
Btw it was rejected.
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