This is my entry for the Contra Kittl challenge. Before AI, there was imagination. For years, I used to spend hours in Photoshop, building worlds that existed only in my mind & imagination. It lived in layered PSD files, shared with a handful of people, forgotten in my hard drive. Then came AI. For the first time, my imagination doesn't just exist, it moves. It breathes. And now, the whole world can see it the way I always did. "There are wonders in this world. For those with eyes to see them." Link to the Kittl Project: https://app.kittl.com/project/cmmljztpq5ic50i99bke3zhjg

If a brand is built around texture and atmosphere, how should the illustrations respond?

This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.

I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.

Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.

How do you bring texture or craft into your work? Full project

Love this analog direction 👏