A brand is experienced long before it's understood. Before someone reads your story, explores your website, or interacts with your product, they've already formed an impression. That first impression is shaped by every visual decision your identity, your typography, your colours, your imagery, and the consistency that ties everything together. That's why I believe branding isn't about making things look beautiful. It's about creating a system that communicates confidence, builds trust, and gives people a reason to remember your business. NOVA LIVING is a reflection of that philosophy. Every application you see was designed to work together as one cohesive experience one that feels refined, intentional, and timeless across every touchpoint. Because when a brand is built with purpose, consistency becomes effortless, recognition becomes natural, and every interaction strengthens the story you're trying to tell. This project reminded me that good design attracts attention, but thoughtful branding creates connection. I'm Sherif a Brand & Visual Designer. I partner with ambitious businesses to create brands that people recognize, trust, and remember. If you're building something exciting, let's talk.

Nice Concept👍

Here is a fun graphic design project I just finished for a brand called The Cozy Quill. It is a warm, friendly neighborhood bookstore and cafe meant to feel like a cozy, rainy afternoon.

The main character of the brand is Bramble, a cute little hedgehog who loves reading books and drinking hot tea. He is super easy to recognize because he always wears large round reading glasses and a striped scarf.

The main goal of this project was to prove that one character can be used for all parts of a business without changing his look. I designed him using just three simple colors: dark green, rust brown, and cream.

Here is everything I created to bring his world to life:

Logo & Colors: A friendly, hand-written text logo that matches Bramble's colors.

Packaging: Branded coffee cups and paper bags for the cafe.

Fun Merchandise: Cute die-cut stickers, a canvas tote bag, custom bookmarks, and journals.

Posters & Comics: Art prints of Bramble's treehouse library, event posters, and short comic strips showing him wrapping up books for customers.

No matter where Bramble pops up, he looks exactly like himself every single time!😍 🙌

Cool graphics!!