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I designed KIN a concept community kitchen built around one simple idea:
Food is how a city remembers itself.
This project explores how a website can create a feeling of belonging before someone ever walks through the door.
Built in Squarespace, I used Finish Layer tools including custom typography, animations, transforms, reusable stacks & custom codes to create an experience inspired by shared tables, handwritten recipes, and community spaces.
The goal wasn't to create another restaurant website.
It was to create a place people could imagine themselves entering.
Preview : https://semicircle-wisteria-c96k.squarespace.com/?password=pass
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Created this logo concept for an e-commerce community challenge on farcaster back in 2023
The idea was to capture the different sides of an e-commerce focused community in one simple mark: a coin + C + smile.
🔥 🔥
I have a slightly unprofessional website test.
I open the homepage and ask myself:
Could I swap their copy+design with a competitor's and notice?
It's RUDE how often the answer is no.
And usually these aren't bad websites either.
They're beautiful.
The typography is doing its job. The animations are animating. There is almost certainly a gradient somewhere living its best life.
But then I actually read it...
"Transforming the way businesses..."
"Empowering teams to..."
"Building the future of..."
And suddenly I could be looking at 14 different companies.
I've started doing this little swap test almost instinctively now because it tells me something design alone can't.
Does this company actually have a point of view?
Because looking professional is easier than it's ever been.
Looking unmistakably like YOURSELF is still annoyingly difficult.
PS: Please don't actually start swapping copies on client websites. I have enough problems.
That swap test is such a good way to catch generic design dressed up as strategy. Now I'm curious, was there a recent site that completely failed it for you, one where the copy and visuals felt totally interchangeable with a competitor's?
Great Client Experience 🏆
Being easy to work with is just as important as the design itself.
