CARTEL Visual Identity: Luxury Jewelry and Indian CraftsmanshipCARTEL Visual Identity: Luxury Jewelry and Indian Craftsmanship
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Aryan Bhandari
• Oct 6
Introducing CARTEL — a study in timeless luxury.
I explored a visual identity for CARTEL built around refined typography, cinematic imagery, Indian heritage, and the beauty of craftsmanship.
From intimate making-process moments to editorial jewellery campaigns, the direction was designed to make every piece feel personal, intentional, and made to be remembered.
A brand world where craft meets character.
What do you think of the direction?
Brand Designartdirectorjewellerydesign
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