Apparel Brand — Brand Identity Design

A distinctive brand identity created for an apparel brand focused on building a strong and recognizable presence through fashion.

The identity combines bold typography, a refined visual system, and versatile graphic elements to create a look that feels modern, confident, and fashion-forward. The design system was developed to maintain consistency across clothing, packaging, labels, social media, and other brand touchpoints.

The goal was to create an identity that feels memorable on its own while remaining flexible across different apparel collections and products.

Focus: Brand Identity • Logo Design • Apparel Branding • Typography • Visual Identity • Art Direction

Style: Modern • Bold • Minimal • Fashion-Forward

Tools: Adobe Illustrator • Adobe Photoshop • Figma

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NGO Social Media Content Design

Developed an organic, custom visual style and template system for a Bulgarian NGO through a set of 6 foundational social media posts. Designed to eliminate generic "AI slop," the project equipped the team with reusable visual frameworks and tailored AI prompts, enabling them to generate high-quality, on-brand graphics independently for future campaigns.

Handing over the prompts alongside the templates is the part most teams skip, and it's what decides whether the style survives six months without you. Did you bake the guardrails into the prompts themselves, or keep the rules in a separate doc?