Project Title: Hearts That Drifted
Description: I'm making a 30 second video for Grief.io, a fake SaaS product. It's a CRM for the relationships you've lost. Tagline: loss, organized.
Story: A 3D animated fairytale prince and princess almost kiss, but pause and pull away. We see other couples drifting apart in their village. A modern minimalist software dashboard appears in the fairytale world, tracking lost relationships. The princess gives a quiet sad testimonial. The product logo reveals at the end.
Style: 3D animated family film look, soft stylized characters, painterly fairytale world. Modern minimalist SaaS UI (Linear/Stripe aesthetic, off-white, warm rust accent) layered into the fantasy world.
The client needed a short fitness ad for people struggling with their weight and finding it hard to stay consistent. The idea was to show a situation people could relate to, then introduce a solution without making the video feel like a long sales pitch.
I used Higgsfield AI to create the scenes and bring the story together, then edited the video to move from the problem to the solution and finally to the offer. The goal was to make the message feel natural, clear, and easy to follow while keeping the viewer interested throughout the video.
I enjoy finding simple visual ideas that make a product feel more premium, memorable, and desirable.
For this concept, I used a vinyl record as a moving display to showcase the product from different angles while keeping the visual clean and fashion-focused.
My work is centered around fashion, footwear, and accessories, creating AI visuals and short-form concepts tailored to the brand, product, and its visual identity.
Concept, creative direction, AI production & edit by me.
Inspired by @ZARA.
Open to collaborations with fashion and lifestyle brands.