FATSO — Burger Brand Identity A bold and playful identity for a new burger brand made to be crave...FATSO — Burger Brand Identity A bold and playful identity for a new burger brand made to be crave...
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A bold and playful identity for a new burger brand made to be craved.
At the center of the brand is Fambu, FATSO’s iconic mascot, paired with expressive typography, vibrant colors, and a flexible visual system designed to work across packaging, burger wraps, uniforms, and in-store touchpoints.
Brand Identity · Mascot Design · Packaging · Art Direction
SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.
I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.
The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.
Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design