FATSO — Burger Brand Identity A bold and playful identity for a new burger brand made to be crave...FATSO — Burger Brand Identity A bold and playful identity for a new burger brand made to be crave...
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Ahlan Siddika's avatar
Ahlan Siddika Aliza
• Sep 18
FATSO — Burger Brand Identity
A bold and playful identity for a new burger brand made to be craved.
At the center of the brand is Fambu, FATSO’s iconic mascot, paired with expressive typography, vibrant colors, and a flexible visual system designed to work across packaging, burger wraps, uniforms, and in-store touchpoints.
Brand Identity · Mascot Design · Packaging · Art Direction
Mockups: @magnific_ai
Completed work
foodpackagingBrand StrategyMascot DesignAdobe Illustrator
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