The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A system receiving a “Purchase” event still needs to know what that purchase represents.
On Andrea Maxim’s tracking setup, I corrected completed-order events and addressed missing purchase value and currency in the integrations.
I also used order and event identity in the tracking work.
For a course creator using Kajabi with an external checkout, this gives you a useful validation checklist:
• Does the event correspond to a completed order?
• Does its value match that order?
• Is the currency correct?
• Can the event be connected to a specific order?
• Could the same purchase be counted twice?
Do not stop testing when an event name appears in a dashboard.
Check the information inside it.
The reporting visual shows a historical project snapshot, not a promise of future campaign performance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
PRESENTATION ON Customer Analytics & Segmentation:
Knowing how much a business sells is important. But understanding who is buying, what they buy, how often they return, and what keeps them coming back is equally important.
This is where Customer Analytics & Segmentation comes in.
After analysing customer and transaction data, the next step is to translate those findings into insights that management, marketing teams and customer relationship teams can actually use.
This presentation helps answer questions such as:
- Who are our most valuable customers?
- Which customers make repeat purchases, and which ones only buy once?
- Which customer segments contribute most to revenue?
- Are we retaining our customers or constantly relying on new ones?
- Where should we focus our customer engagement efforts?
Why does this matter?
Because acquiring customers is only part of growing a business. Understanding customer behaviour helps businesses improve retention, develop more relevant marketing strategies, identify valuable customer segments and build stronger long-term relationships.
coral pay looks friendly, good for a fintech
