Three signs a beauty or fragrance brand feels generic A brand often feels generic when: The posit...

Three signs a beauty or fragrance brand feels generic A brand often feels generic when: The posit...Three signs a beauty or fragrance brand feels generic A brand often feels generic when: The posit...

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Yuman Sun

• 7h

Three signs a beauty or fragrance brand feels generic A brand often feels generic when:

The positioning could apply to any competitor

The packaging looks attractive but says nothing distinctive

The product story explains ingredients but creates no emotional reason to care

A strong brand direction should make the product easier to recognize, remember and choose.

Lisette D. Brown

pro

• 18h

Sharing a conceptual branding project: Bare Earth 🌿

This visual identity explores the connection between nature, simplicity, and intentional design. Every element; from the logo to the packaging was created to reflect a brand that's grounded, authentic, and sustainable.

The logo, brand identity, and supporting brand assets were designed in Adobe Illustrator, and some of the static and motion mockups were created using Kittl, to visualize the identity across real-world applications.

I'd love to hear what you think! Feedback is always welcome 💬

🔗 : View Case Study

branding visualidentity kittlexpert

Emmanuel Munteh

• 18h

Amazing work!

Peace Ademoroti

• 11h

Branding isn't about looking different.

It's about being remembered for the right reasons.

Clear messaging.

Consistent visuals.

Thoughtful packaging.

A memorable logo.

When these elements work together, your brand stays in people's minds long after they've walked away.

#BrandIdentity #BrandDesign #PackagingDesign #LogoDesign #GraphicDesign #BrandStrategy #Contra

Studio Duo

max

• 1d

Lucra Project Kickoff — Starting a Rebrand from Zero

Every rebrand starts the same way: a blank page and a long list of questions.

Before a single color or typeface gets chosen, we run a full discovery process: positioning, audience, voice, visual references, and competitive landscape.

The goal is simple: understand the business well enough that design decisions stop being guesses.

Next up: research.

brand Figma branddesigner

Maty Sandoval

max

• 21h

Starting with positioning, audience, voice, references, and competitors gives the visual work a real backbone. Which discovery question usually exposes the clearest rebrand direction fastest?