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Brand Identy Case Study - BreakFit by Boris
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Created these interactive animation variants for a section in my recent web design project.
Which one do you think grabs users’ attention and keeps them engaged?
Linear ✲ or Dotted⚪?
24 voted
52%
22 voted
48%
46 votes
Closed
dotted one
XNOMAD — Brand Identity Design!
XNOMAD is a premium modular camper brand based in Scandinavia, offering both rental experiences and ownership of off-road pickup campers.
The goal was to create an identity that could sit naturally between two worlds:
Scandinavian minimalism + rugged outdoor capability.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
The blue visual system and mockup presentation work so well together.
I tested Opus 5.5 and had it build an arcade game in Unity using the CLI and Claude Code.
The game is called Heatwave and is a quick and fun little police chase game.
Of all the games I've made, this is actually the one I enjoy to test the most.
I'm terrible at it, but it's fun.
Wanting another run even when you are bad at it is a pretty good sign. What took more iteration in Heatwave, the driving feel or the police chase behavior?