For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
In my INKFLESH identity work, the wordmark runs off the can's curve and gets partly hidden behind artwork on posters. That crop asks the rest of the identity to carry more recognition. The mark has a job when the name is only partly there.