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Talked to one of my clients last week...they’re a major catering company serving some of the wealthiest offices in NYC.
They told me they’ve been hitting record orders and bookings after we redesigned their website.
Definitely need to write a big ass case study about this one.
That’s what the right redesign can do 🫠
Vivid Bloom
I got a brief for a floral and gifting brand.
The brief?
Create a brand that celebrates life's meaningful moments through the beauty of flowers, while feeling modern, uplifting, and memorable.
Here's how I brought Vivid Bloom to life:
Explored the emotions behind gifting flowers - love, gratitude, celebration, and connection.
Developed a brand story centered around helping people express feelings that words alone can't always capture.
Designed a custom floral-inspired symbol that represents growth, beauty, joy, and the many ways people connect through meaningful gestures.
Built a fresh visual identity using soft lavender, blush, and mint tones to create a feeling of warmth, elegance, and positivity.
Created a versatile branding system that works seamlessly across packaging, stationery, social media, and retail experiences.
The result?
A brand identity that feels vibrant, welcoming, and full of life. One that transforms a simple bouquet into a memorable experience and helps customers celebrate the moments that matter most.
The client's reaction?
"This perfectly captures the emotion behind our brand. It feels fresh, beautiful, and instantly recognizable."
The teal and purple palette with the geometric bloom mark hits that "modern but still warm" balance the brief called for. Gifting brands often go too soft or too formal but this one keeps the emotion without going pastel.
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