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Over the years, I’ve worked on more than 400 decks for clients across 30 countries.
Decks made for sales or investment purposes. Both have their own nuances and similarities.
I’ve worked with names like HubSpot, eSmartSystems, and Coverforce, along with a lot of entrepreneurs that nobody has heard of yet, although hopefully that will change soon.
At the end of the day, whether we want it or not, a presentation is a simple tool. The same goes for a website or an app. They help show that your business is serious and worth listening to, but they’ll always be tools.
What I do, and I’m sure several of you do as well, is make sure people, your customers, feel confident about what they’ve got and are prepared to do what they’ve got to do, whatever that is.
They’re seeking help from someone who can prepare them for the next milestone, and that’s much bigger than simply having good design at their hands.
Curious to hear other creatives’ perspectives on this. Wishing you a wonderful Friday!
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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🚀 Recent Work | Pitch Deck Design for Apollo Instruments
Recently completed a pitch deck for Apollo Instruments, transforming a complex business story into a clear, structured, and visually engaging presentation.
The goal was to create a deck that communicates the company’s vision, products, market opportunity, and value proposition with confidence while keeping the presentation easy to follow and compelling for its intended audience.
I focused on building a strong visual narrative through thoughtful layouts, information hierarchy, consistent typography, and a polished visual system making sure every slide contributes to the overall story rather than simply presenting information.
Project: Apollo Instruments
Services: Pitch Deck Design • Presentation Design • Visual Storytelling • Information Design • Art Direction
Another project where strategic design helped turn information into a presentation with a clear story and strong visual impact.
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Designed around the idea that data doesn't have to feel dry.
I wanted this presentation to feel more like an editorial publication than a conventional business deck.
Large statistics create the impact.
Typography creates the rhythm.
Data visualizations create the structure.
And the yellow accent gives the system its energy. One of my favourite parts of the presentation design is finding the balance between information and emotion.
This project gave me room to experiment with oversized numbers, structured data, and a restrained colour system.
Nothing unnecessary.
Just enough visual language to guide the story.
Love the editorial feel here. Oversized typography and restrained yellow palette give the data real punch without adding clutter. Great balance of clarity and energy!
CrowdStrike Investor Pitch Deck Design
Presenting a bold, high-impact Corporate Overview deck inspired by CrowdStrike's brand identity — clean red & black theme, sharp geometric visuals, and data-driven storytelling.
This deck covers:
📌 Company snapshot & Q3 highlights (record revenue growth, ARR, profitability)
📌 Category-defining cloud platforms timeline (1999–2011)
📌 The Problem — $100B cyber threat landscape
📌 AI-native XDR platform overview
📌 Financial overview & $225B TAM breakdown
📌 CrowdStrike Store & partner ecosystem
📌 Power of the platform — module adoption stats
A perfect example of how strong visuals + structured data can turn a corporate overview into a compelling brand story. 🚀
#CrowdStrike #CorporateOverview #Cybersecurity #PitchDeck #PresentationDesign #GraphicDesign #BrandIdentity #BusinessPresentation #SlideDesign #DataVisualization #CorporateBranding #DesignInspiration #FinancialOverview #TechDesign #CreativeDesign
