Finally getting around to posting this branding & web design project I did with
@Adriano Reis last year.
Barntools wanted their new site to feel more SaaS, so we tweaked and formalized their brand colors, gathered some refined imagery, and did some light design system work to create the kind of refined consistency you'd expect from a website in the tech space.
Another breakthrough was combining refined lifestyle imagery with product UI to clearly communicate features, placing Barntools' tech in a real-life context.