Worked on this promotional design project for A&M Cleaners Services LLC and it was a great experience.
The client shared the blueprint and I enhanced both the content writing and the overall design to create a clean, professional, and engaging marketing campaign for the Cleaning Business Course.
Really enjoyed bringing the idea to life through strong visuals, better content structure, and a modern promotional design.
I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.
Over the last few years, I moved across the full spectrum:
• Branding taught me systems how a mark survives across every medium.
• Packaging taught me physical detail real print constraints, paper stock, and dieline tolerance.
• UI/UX taught me structure frictionless navigation and user behavior.
• Web design taught me how to connect the entire journey from shelf to screen.
Instead of keeping these disciplines in silos, I brought them together into a unified personal archive.
I love how you connect branding to packaging and UX—the idea that a mark has to survive every medium is so true. The case-study grid makes that range feel tangible without losing the thread.
A clothing label wanted hang tags that feel like the brand, not a size sticker. The goal was a small set of tags that carry a body-positive message at the point of unboxing, then sit cleanly on garment photos and in-store rails.
The constraint is the format. A tag is tiny, often seen against busy fabric, and has to survive print, string, and crease. Long copy fails. Soft colour disappears on dark cloth. Decorative type that looks good on screen becomes unreadable at 2–3 cm.
I designed three tags as one system: one message per tag, high contrast (black on gold fabric, white on burgundy, yellow on purple), and a single typographic idea so they still look like a family. The layout left room for a small mark and kept the punchline in the centre of the card. Files went out print-ready — correct size, bleed, and type that holds at actual hang-tag scale.
The result is a set that works on the garment, in a flat lay, and as the start of a wider apparel system (tag + care label + packaging) without redesigning the voice for each piece.
Which one will you like best?
This is a thoughtful way to turn a tiny, easily overlooked touchpoint into part of the brand voice. The high-contrast color pairings and one-message-per-tag system feel especially strong for real-world readability.