Produced a UGC-style promotional Reel for Puerto Mate, a Swiss organic cold-brew mate brand sourcing yerba directly from Argentina. The brand reached out for creator content to promote their product across Switzerland with an authentic, lifestyle-driven approach.
As an Argentine living in Switzerland, I brought a personal connection to the product that no brief could manufacture — real cultural credibility meets creator storytelling. I handled concept, filming, and editing, delivering a native-feeling Reel designed to blend into organic feeds while driving brand awareness and product discovery.
Thank you to everyone who voted in my cover test. This time, I’m trying two short previews of DCS 654: my library of 654 dessert-inspired colors and matching textures, with ready-made palettes for your own design work.
Which video makes you more curious to explore the library: A or B?
Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.