RIVN — a self-initiated motion study for a fictional coffee brand. A staggered vector reveal, acc...RIVN — a self-initiated motion study for a fictional coffee brand. A staggered vector reveal, acc...
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RIVN — a self-initiated motion study for a fictional coffee brand.
A staggered vector reveal, accent movement and colour transition, rendered as a five-second Full HD video (1920 × 1080, 30 fps). This is an original portfolio exercise, not a client commission. No third-party footage or music was used.
The focus: clear pacing, a readable wordmark and a restrained finish for short brand intros.
Motion graphics for a platform that turns customer data into personalized web experiences.
The sequence follows one page as it rebuilds itself for different visitors. Landing pages and banners change in real time, so the same URL reads differently depending on who opens it.
Available for promo videos and SaaS product storytelling. Send a DM.
I wanted to put Canva Craft to test with an idea I've been sitting with lately: the Observer Effect.
It's a concept that got me thinking about the relationship between observation and reality, and how our understanding of what we see can get a little philosophical (and existential) very quickly:)
I gave Craft two different directions to interpret the same idea.
A: The Cosmic Observer takes a human perspective against the scale of the universe.
B: The Universe Looking Back turns the gaze itself into the subject, blurring the line between the observer and the observed.
I wanted to see how Craft would translate something this abstract into a poster and how differently it would approach the brief.