Client’s choice vs. Designer’s choice 👀

I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.

These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.

The interesting part? My client chose Concept 1. I chose Concept 2.

Now I’m curious what other creatives think.

Which direction would you choose — 1 or 2? And why?

Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.

Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.

🌸 Fleur d'amour part 1. Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.

The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif. I developed a scalable logo suite to make sure each application can have an option that fits. What do you think? (This is a fictional project aimed for exploration)

The script mark next to that thin serif does the premium work without extra ornament. The ticket lockup feels especially right for a Paris flower shop.