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Vernacular Branding: Reading Identity through Design and Visibility
An exploration into how brand identities can be constructed with the structural depth of culture and architecture. Focus on cultural conviction and visual precision.
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A brand exploration.
The idea was to build a visual system around agriculture without relying only on literal imagery.
Generative patterns inspired by wind, weather, and field formations form the core identity. Vibrant colors bring energy, while dithering textures add a slightly organic feel.
Photography can still carry the human side of farming, while the abstract patterns create a flexible system.
A bit of a self-flex today. I am still pretty proud of my own portfolio website, although its been a year already its almost time to redesign it again xD
check it out on www.dario.io
Playful but clean! Man, I absolutely love your 'Detach' project
Some experiments with liquid metal, radial gradients, and the line between ornament and abstraction.
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