I couldn’t help but wonder… can AI help animate a logo? When LangChain slid into my inbox asking for a logo animation and they needed it ASAP, I found myself facing a familiar dilemma. A tight deadline. A bird to animate. And not nearly enough time to overthink it.

So I invited AI into the process.

Dived into a couple of AI video generators. I generated, discarded, regenerated… until one version finally clicked.

Then came the real work. In After Effects, I tinted it, reshaped it, adjusted the timing, and composited it into the full animation until it felt cohesive and very much on brand. In the end, only about 15% of the final animation came from AI. But that 15%? It saved both me and the client valuable time when it mattered most. So I couldn’t help but wonder… if creativity is still the heart, maybe AI is just the wings. 🐦