A first glimpse of Senses, a skincare rebrand I’ve been working on. Here's a few highlights from the identity, packaging and art direction.

There’s still more to reveal. Full project coming soon.

Beautiful work!

FLORA recently launched a Shopify integration that lets you export generated assets directly into your store, so I gave it a try. I started by asking Shopify Sidekick which products were driving the most sales and traffic for our store, then exported the main product images. From there, I used ChatGPT to build an optimized prompt with product context, use cases, and the types of lifestyle settings we wanted to create. I gave the prompt and original product images to FLORA's agent, FAUNA, and within seconds it built a workflow generating both desktop and mobile assets for our site. The goal was to keep our homepage content aligned with the products customers are already searching for and buying, while using richer lifestyle imagery to bring those products to life and improve conversion. We’ll also reuse these assets across product pages and email campaigns. With one click the finished assets were sent straight to Shopify which removed another step in the creative workflow and makes it much faster to go from product insight → creative generation → live commerce asset.