What if a healthy bakery stopped talking about restrictions and started talking about celebration?

That question became the starting point for LIBER, a fictional brand created to explore a different approach to web design.

Instead of focusing on ingredients, calories, or labels, I wanted the website to communicate something deeper: the feeling of gathering around a table where everyone belongs.

Every decision, from the copywriting and creative direction to the photography and interaction design, was guided by one simple idea:

Celebrate Freely 🤍

Built with Squarespace for the Make It Real Challenge.

✨ Explore the website: https://ukulele-frog-bcdn.squarespace.com (password: libercakes)

Read the full Brand Brief: https://app.notion.com/p/LIBER-Brand-Brief-3a409941cc548058aa6bce1a485f702f?source=copy_link

For LIBER, motion wasn't just a visual effect -it became part of the storytelling. Using Squarespace's Finish Layer Block Animations, I introduced subtle transitions for text and imagery to create a calm, welcoming rhythm that reflects the brand's core idea. Rather than using animation as decoration, every interaction was designed to gently guide visitors through the story while reinforcing the brand's warm, editorial feel.

This project reminded me that memorable web experiences always start with words.

this is so cute i love this!

That is desktop up to standards now for mobile. When people tell you Framer websites are slow and bad for SEO show them this and tell them it is a skill issue. Need any help with Framer SEO let me know.

Getting strong desktop performance and then holding the standard on mobile is the part many Framer builds miss. Which SEO or performance change moved the score the most here?