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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
A or B? Curious to hear your thoughts!
36 voted
90%
4 voted
10%
40 votes
Closed
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!
🎉 It’s live! I’ve finally updated my design portfolio:
👉
This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!
It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!
Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?
What makes a candy brand recognizable across every pack?
For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.
The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.
One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.
I handled the full client project, from logo and visual identity to packaging and campaign applications.
Which colorway would catch your eye first—purple, burgundy, or yellow?
Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.
Love it,
Great work
