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RAM POWER | Construction Logo & Brand Identity
A bold construction branding concept built around a powerful ram mascot and heavy machinery visual language. Designed to communicate strength, reliability, performance, and industrial professionalism through a distinctive logo and consistent brand applications.
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A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
🎥 been working on my second youtube video lately.
this time, i'm breaking down the complete process behind Vault®, from the initial strategy all the way to the final website.
currently deep in the editing process...