I developed a monthly social media content strategy for a business group operating in the insurance, financial services, and healthcare sectors.

My work involved planning the editorial calendar, defining content themes, organizing publishing schedules, and developing creative directions for different types of content.

Key responsibilities included:

• Developing monthly content strategies aligned with business goals. • Creating and organizing editorial calendars. • Planning Instagram posts, carousels, and short-form videos. • Developing video concepts, scripts, and storytelling approaches. • Organizing content across different business areas and brands. • Creating a consistent communication strategy to strengthen brand positioning and audience engagement.

The project focused on building a structured, strategic, and consistent social media presence through purposeful content planning and creative communication.