The mystery around what the payment was for is a fun way to build anticipation. Any hint on whether it was client work or something you built for yourself?
A full brand guidelines doc plus the website design in the same scope is a solid chunk of work for $5K. Did the client come to you already knowing they needed both, or did the guidelines turn into an upsell once the site work got underway?
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.