Project 02. Dominion And Dharma Building More Than a Store. Creating a Digital Home for an Author.

Case Study: Selling a Book, Building Authority, and Creating a Long-Term Brand Presence.

Dominion And Dharma is not just a book. It is a powerful civilizational manifesto that challenges modern systems and reframes capitalism through the lens of ancient wisdom and planetary responsibility.

The author needed more than a basic website.

He needed one central digital platform where readers could discover the book, buy it in both physical and digital formats, explore his thoughts through blogs, upload and showcase media features, and upload his podcast conversations. Everything in one place.

Platform: Shopify Built by: Tanishq Rajawat Project By: Friction Studio | Shopify Agency

↳ The Problems We Solved

• No unified platform for book sales and personal brand building • Need to sell both physical and digital versions smoothly • Blogs, articles, and thought leadership content needed proper structure • Media coverage and podcast appearances were scattered • Brand authority needed stronger online positioning • The website had to reflect the intellectual depth and premium identity of the book

↳ What We Built

• A clean, elegant homepage focused on the book and its message • Dedicated sections for physical and digital book purchases • Blog structure for articles and thought leadership content • Media section for interviews, press features, and coverage • Podcast section to centralize all appearances and conversations • Premium design aesthetic aligned with the author’s vision and brand identity • Smooth navigation so users could move from discovery to purchase effortlessly

💬 The Core Idea:

This was not about “selling a book.”

It was about building trust, authority, and a long-term digital ecosystem around the author’s work.

A strong personal brand needs more than social media. It needs a home people can return to.

↳ Why This Project Matters

This project showed how Shopify can be used far beyond traditional ecommerce.

It can become the foundation for authors, creators, and thought leaders to build authority while creating seamless monetization.

Built on Shopify. Designed for credibility. Created for long-term impact.

Because sometimes, a website is not a store. It is the beginning of a movement.

Project 04. Urban Groundz Building an Ecommerce Store Around Community, Coffee, and Fundraising

Case Study: Created a Conversion-Focused Shopify Store Where Every Purchase Supports a Bigger Purpose.

Urban Groundz is more than a coffee brand.

It is built on people, relationships, and community. With over 40 years of customer service experience and more than 30 years in the coffee industry, their mission goes far beyond selling coffee.

They wanted an ecommerce store where customers could buy premium coffee, teas, and gift boxes, while also supporting meaningful fundraisers through every purchase.

The goal was not just to sell products.

It was to create a simple, trust-driven shopping experience where every order had purpose.

Platform: Shopify Built by: Tanishq Rajawat Project By: Friction Studio | Shopify Agency

↳ The Problems We Solved

• Needed a clean ecommerce system for coffee, teas, and gift boxes • Bundle feature required for custom product combinations with discount offers • Fundraiser structure had to be easy for customers to understand • Website needed simple navigation for both users and internal team management • Customer journey had to be optimized for trust and faster conversions • Brand story and community mission needed stronger digital positioning

↳ What We Built

• A clean, conversion-focused Shopify storefront • Organized product structure for coffee, teas, and curated gift boxes • Bundle system allowing customers to create custom bundles with discounts • Fundraiser-focused flow where purchases support specific causes • Easy navigation and simplified menu structure for better user experience • Mobile-first shopping experience for smoother conversions • Strong storytelling sections to communicate the brand’s mission and values

The Core Idea:

People do not just buy coffee.

They buy stories, connection, and purpose.

When customers know their purchase supports something meaningful, trust becomes stronger and loyalty grows naturally.

That is what this website needed to deliver.

↳ Why This Project Matters

This project proved that ecommerce works best when it serves both business and community.

A simple structure, strong storytelling, and purpose-driven buying experience can turn a store into something much bigger than sales.

Built on Shopify. Designed for simplicity. Created for community impact.

Because sometimes, the best conversion strategy is giving customers a reason to care.