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Project 03. Cloudnine
From Offline Store to High-Converting Online Fashion Brand
Case Study: Building a Scalable Ecommerce Store for a Fashion Brand Expanding Beyond Retail.
Cloudnine is a fashion brand based in Kuwait, known for elegant fashion designed for confident women. With a strong offline presence already established, the next step was clear.
Shift the business online and launch a stronger digital buying experience, while also creating space for their sub-brand to grow under the same ecosystem.
The goal was not just launching an online store.
It was building a conversion-focused ecommerce system designed for scale.
Platform: Shopify
Built by: Tanishq Rajawat
Project By: Friction Studio | Shopify Agency
↳ The Problems We Solved
• Offline business needed a strong online selling system
• Sub-brand required proper structure without confusing customers
• Navigation and menus - optimized for smooth shopping
• Collections and sub-collections needed better organization
• Customer journey needed to be simplified for faster purchasing
• Website needed stronger premium positioning for fashion buyers
↳ What We Built
• A clean, premium homepage built for strong first impressions
• Clear navigation structure for seamless shopping flow
• Organized collections and sub-collections for easy product discovery
• Dedicated structure for the sub-brand inside the same ecosystem
• Conversion-focused product pages for better purchase decisions
• Mobile-first shopping experience optimized for customer retention
• Elegant luxury-focused design matching the brand identity
The Core Idea:
Moving offline to online is not about uploading products.
It is about creating a buying experience people trust.
Fashion customers do not just shop for products.
They shop for confidence, simplicity, and brand experience.
That is what the website needed to deliver.
↳ Why This Project Matters
This project proved that ecommerce success starts with structure.
Clear navigation, strong collections, and frictionless shopping create better conversions than flashy design alone.
Built on Shopify.
Designed for premium positioning.
Created for sales.
Because a good store does not just attract visitors.
It turns them into repeat customers.
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Join 1.25M professional creatives like you
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Project 04. Urban Groundz
Building an Ecommerce Store Around Community, Coffee, and Fundraising
Case Study: Created a Conversion-Focused Shopify Store Where Every Purchase Supports a Bigger Purpose.
Urban Groundz is more than a coffee brand.
It is built on people, relationships, and community. With over 40 years of customer service experience and more than 30 years in the coffee industry, their mission goes far beyond selling coffee.
They wanted an ecommerce store where customers could buy premium coffee, teas, and gift boxes, while also supporting meaningful fundraisers through every purchase.
The goal was not just to sell products.
It was to create a simple, trust-driven shopping experience where every order had purpose.
Platform: Shopify
Built by: Tanishq Rajawat
Project By: Friction Studio | Shopify Agency
↳ The Problems We Solved
• Needed a clean ecommerce system for coffee, teas, and gift boxes
• Bundle feature required for custom product combinations with discount offers
• Fundraiser structure had to be easy for customers to understand
• Website needed simple navigation for both users and internal team management
• Customer journey had to be optimized for trust and faster conversions
• Brand story and community mission needed stronger digital positioning
↳ What We Built
• A clean, conversion-focused Shopify storefront
• Organized product structure for coffee, teas, and curated gift boxes
• Bundle system allowing customers to create custom bundles with discounts
• Fundraiser-focused flow where purchases support specific causes
• Easy navigation and simplified menu structure for better user experience
• Mobile-first shopping experience for smoother conversions
• Strong storytelling sections to communicate the brand’s mission and values
The Core Idea:
People do not just buy coffee.
They buy stories, connection, and purpose.
When customers know their purchase supports something meaningful, trust becomes stronger and loyalty grows naturally.
That is what this website needed to deliver.
↳ Why This Project Matters
This project proved that ecommerce works best when it serves both business and community.
A simple structure, strong storytelling, and purpose-driven buying experience can turn a store into something much bigger than sales.
Built on Shopify.
Designed for simplicity.
Created for community impact.
Because sometimes, the best conversion strategy is giving customers a reason to care.
Project 02. Dominion And Dharma
Building More Than a Store. Creating a Digital Home for an Author.
Case Study: Selling a Book, Building Authority, and Creating a Long-Term Brand Presence.
Dominion And Dharma is not just a book. It is a powerful civilizational manifesto that challenges modern systems and reframes capitalism through the lens of ancient wisdom and planetary responsibility.
The author needed more than a basic website.
He needed one central digital platform where readers could discover the book, buy it in both physical and digital formats, explore his thoughts through blogs, upload and showcase media features, and upload his podcast conversations. Everything in one place.
Platform: Shopify
Built by: Tanishq Rajawat
Project By: Friction Studio | Shopify Agency
↳ The Problems We Solved
• No unified platform for book sales and personal brand building
• Need to sell both physical and digital versions smoothly
• Blogs, articles, and thought leadership content needed proper structure
• Media coverage and podcast appearances were scattered
• Brand authority needed stronger online positioning
• The website had to reflect the intellectual depth and premium identity of the book
↳ What We Built
• A clean, elegant homepage focused on the book and its message
• Dedicated sections for physical and digital book purchases
• Blog structure for articles and thought leadership content
• Media section for interviews, press features, and coverage
• Podcast section to centralize all appearances and conversations
• Premium design aesthetic aligned with the author’s vision and brand identity
• Smooth navigation so users could move from discovery to purchase effortlessly
💬 The Core Idea:
This was not about “selling a book.”
It was about building trust, authority, and a long-term digital ecosystem around the author’s work.
A strong personal brand needs more than social media.
It needs a home people can return to.
↳ Why This Project Matters
This project showed how Shopify can be used far beyond traditional ecommerce.
It can become the foundation for authors, creators, and thought leaders to build authority while creating seamless monetization.
Built on Shopify.
Designed for credibility.
Created for long-term impact.
Because sometimes, a website is not a store.
It is the beginning of a movement.
Moondeck Footwear – Shopify Website Design & Development
Project Overview
Moondeck is a modern footwear brand focused on comfort, lifestyle, and premium casual wear. The goal of this project was to design and develop a high-converting Shopify website that reflects the brand’s identity while creating a smooth shopping experience for customers.
The client wanted a clean, minimal, and premium-looking storefront that would showcase their flagship product line while supporting future business scaling.
Client Challenge:
Before this project, the client needed:
⇾A visually strong brand-focused Shopify storefront
⇾Better product presentation for premium footwear collections
⇾Improved mobile responsiveness
⇾Faster customer purchase journey
⇾Scalable structure for future product launches
⇾Conversion-focused product pages
⇾Clean navigation and simplified user experience
⇾The previous setup lacked strong branding, product storytelling, and optimized customer flow.
:Solution:
I redesigned and developed the Shopify store with a strong focus on CRO (Conversion Rate Optimization), user experience, and scalable ecommerce flow.
The homepage was structured to improve customer engagement using strategic hero sections, trust-building content, product highlights, and clear CTA placement to guide users toward purchase.
The product pages were optimized with better product galleries, variant selection (size/color), preorder flow, size & fit details, materials information, shipping/returns sections, and simplified buying steps to reduce friction and increase conversions.
I also improved the overall store architecture including navigation flow, collection structure, mobile responsiveness, page speed optimization, cart experience, and checkout journey—ensuring a smooth customer path from landing to purchase.
Tools & Technologies Used:
Shopify, Liquid HTML, CSS, JavaScript, Responsive Design, Conversion Rate Optimization (CRO), Basic On-Page SEO
Results Delivered:
Business Impact
⇾Strong premium brand presentation
⇾Improved customer trust and engagement
⇾Better mobile shopping experience
⇾Higher product page usability
⇾Faster customer buying decisions
⇾Scalable Shopify infrastructure for future growth
Technical Impact
Clean and fast-loading storefront
Improved UX across all devices
Structured product information system
Easy backend management for the client
Why This Project Matters:
For ecommerce brands, design is not just visual—it directly affects trust, conversions, and customer retention.
This project helped Moondeck position itself as a premium footwear brand while building a Shopify system ready for long-term growth.
The final result was not just a website, but a business asset built for scaling.
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