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Your GA4 and Meta Ads Manager will never show the same numbers. That's not a bug.
GA4 uses last-click attribution with a 30-day window. Meta uses view-through + click attribution with a 7-day default. They're measuring different things.
The real question isn't why don't they match
it's how big is the gap?
Under 20% difference = acceptable.
Over 40% = your tracking is broken.
Most Shopify brands I audit are sitting at 60–80% discrepancy. That's not attribution — that's missing data.
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A modern Analytics Dashboard built to help teams monitor traffic sources, domain performance, audience engagement, and marketing trends in one unified workspace. Interactive charts, domain segmentation, and clean data tables make complex analytics easier to understand, compare, and act on. Combined with intuitive navigation and a clear visual hierarchy, the experience transforms large datasets into actionable insights.
📩 Collaborate with Us? Contra Cansaas Agency
Shopify CRO & UX Optimization – Fashion Ecommerce
I help fashion and lifestyle brands increase conversions, average order value, and customer engagement through strategic Shopify CRO and UX optimization.
For this project, I conducted a comprehensive audit of the customer journey, homepage structure, navigation hierarchy, product discovery experience, mobile usability, and conversion funnels. Key improvements focused on reducing friction, enhancing visual hierarchy, strengthening category navigation, optimizing call-to-action placement, and improving product merchandising.
Using data-driven CRO principles and ecommerce best practices, I identified opportunities to increase shopper engagement, streamline the path to purchase, and create a more intuitive shopping experience across desktop and mobile devices.
Services Delivered:
• Shopify CRO Audit
• UX & UI Evaluation
• Homepage Optimization
• Mobile Experience Review
• Navigation & Information Architecture
• Product Discovery Optimization
• Conversion Funnel Analysis
• Ecommerce Growth Strategy
• A/B Testing Recommendations
• Revenue & Engagement Optimization
Goal: Increase conversion rates, improve user experience, reduce drop-offs, and drive sustainable ecommerce growth through strategic design and data-backed optimization.
Solid approach starting with a full journey audit. From the dev side, a lot of CRO wins hide in PDP load time and trimming page-builder bloat, since every extra app embed adds render-blocking scripts. Did the audit flag any third-party scripts you could defer or drop? Curious how much speed factored into the lift.
Candidate Background Verification
Streamline your human resources operations by eliminating the repetitive, manual burden of candidate employment verification with this robust n8n automation. Designed to handle high volumes of applicant data effortlessly, this workflow ensures accurate tracking without an administrative bottleneck. The process triggers immediately when a new candidate entry is added to your designated "Employment List" Google Sheet. The n8n automation then enters a processing loop, automatically generating and sending personalised verification emails to the appropriate contacts without any manual intervention needed. Crucially, once the email outreach is executed, the system instantly updates the corresponding status column back in your spreadsheet, providing real-time visibility. This solution allows HR teams to reclaim valuable time, reduce errors, and ensure a consistent onboarding experience using advanced automation technology.
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