STUPIDWRAP × VEYA I wanted to turn an environmental message into a memorable character-driven sto...STUPIDWRAP × VEYA I wanted to turn an environmental message into a memorable character-driven sto...
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STUPIDWRAP × VEYA
I wanted to turn an environmental message into a memorable character-driven story — not simply show the problem, but give it a face.
Meet Veya, a symbol of nature, hope, and renewal, and Stupidwrap, a fictional character born from plastic waste and the consequences we leave behind.
Their visual contrast drives the story: innocence versus chaos, nature versus pollution, hope versus consequence.
I designed both characters to feel instantly recognizable, emotionally distinct, and capable of existing beyond this single film as part of a larger visual universe.
The goal was to combine character design, visual storytelling, atmosphere, and AI-assisted creativity into a concept that feels playful on the surface, but leaves a meaningful impression underneath.
Veya represents what we can protect. Stupidwrap represents what we leave behind.
Two characters. One world. A story worth remembering.
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