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3D is not dying, and it's not becoming cheaper! 3D production is getting faster, and that's an undeniable fact. Please, under no circumstances confuse reducing production costs with lowering a 3D artists hourly rate!
For the artist, the cognitive workload and level of expertise required have either increased or, at the very least, remained the same. So why should artists be paid less for their work? A 3D video becomes cheaper because it takes less time to produce.
Previously, a video like this could take almost a week to create, plus client discussions. Now we can produce something similar in a single working day, excluding discussions. But if you want more iterations, more experimentation, and greater complexity throughout the process, the production cost will be the same as before. You simply have more options now, and those options come at a price.
The fact that AI is involved in the process should not reduce an artists hourly rate from $60 to $20. It simply takes less time to achieve the same result with AI. That's why a 3D video can now cost $2,000 instead of $5,000.
I'm simplifying my 3D rendering workflow with AI.
In this project, I got to do some proper 3D work while making the lighting and rendering stages much easier by running viewport animations through MiniMax H3 locally.
The result was a high level of control over the content, minimal iterations, and completely free render generation.
Here's the timeline and pipeline:
🔎Reference selection (20 minutes)
🧩Modeling and animation in Cinema 4D (2–3 hours)
🔮Shot pre-rendering in Octane (less than 1 hour)
🪄Pre-render enhancement in GPT (10 minutes)
🧙Processing shots and viewport renders through MiniMax H3 in ComfyUI (30–40 minutes)
💪Upscaling with Topaz (10 minutes)
Less than one working day for 15 seconds of commercial 3D video, with the ability to get full client approval on all movements and maintain complete control over visual consistency.
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Every villain has a moment where the old version of them dies.
Created with Seedance 2.5
Smooth transition
The Future, as They Imagined It
I used this historical furniture illustration because I loved how people and animals became the furniture itself, supporting tables or shaping entire pieces. I paired it with this image, whose visual style caught my eye. Both references come from the Wellcome Collection. That made me wonder: what would furniture look like if the designers of that time had known about laptops, headphones, drones and the other gadgets we use today? I explored that question through a custom Recraft Style and a collection of eight furniture designs, each presented with a graphite sketch.
FOLD · Writing desk
A folding laptop becomes a writing desk. Its opening movement translates into folded supports and a curved privacy panel, finished in forest green, brick red and ochre.
LOOP · Lounge chair
Over-ear headphones become a lounge chair, with circular cushioned armrests and a curved frame wrapping around the seat. Brick-red upholstery and an ochre cushion sit inside a forest-green structure.
KEY · Sideboard
Keyboard keys become six sculpted drawer fronts, arranged in two rows. Their concave surfaces and rounded edges carry over into a cobalt-blue cabinet with blush-pink and cream drawers.
FOCUS · Floor lamp
A webcam becomes an adjustable reading lamp. Its capsule-shaped head and circular lens turn into a pivoting light, combining lavender, petrol green and butter yellow.
PLAY · Sofa
A game controller becomes a two-seat sofa. Rounded grips shape the armrests, while thumbsticks inspire the circular back cushions, in burnt orange, petrol blue and blush pink.
TRACE · Bookcase
A circuit board becomes a storage system. Its pathways translate into shelves and dividers, with enclosed compartments recalling electronic components, in sage green, burgundy and pale yellow.
HOVER · Coffee table
A drone becomes a coffee table. Four branching arms support circular surfaces at different heights, combining powder blue, coral and cream.
SOUND · Bedside cabinet
A portable speaker becomes a bedside cabinet. Its circular driver becomes a drawer, while its carrying loop becomes a sculptural frame, finished in plum, peach and mint green.
The final room illustration brings all eight pieces together, showing how this imagined collection could live in a contemporary home.
another one
Why settle for flat 2D photos when customers can customize in real-time 3D? 💎✨
Engineered with Three.js & Next.js 14:
• ⚡ 60 FPS in-browser WebGL rendering (Zero lag)
• 💎 Real-time diamond refraction & custom metal shaders
• 🚀 100/100 Google Lighthouse performance score
Test the interactive 3D studio live:
👉 https://www.nexvoro.tech/demos/custom-ring😊
