I asked AI to redesign my design and here is the result.
Same concept. Two different approaches.
What stood out to me is how differently we prioritize attention. I focused on rhythm, hierarchy, and letting the photography breathe. While AI immediately amplified the headline, increased contrast, and pushed for a stronger focal point.
Neither is necessarily right or wrong but it's interesting to see where the priorities diverge.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.