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When designing the via website and visual identity, I knew that the image of subway doors opening needed to bring you into the story. The app is all about turning missed connections into meet cutes—re-opening sliding doors—and all the great rom com tropes. Creating a truly cinematic experience was the only choice. Suspend your disbelief, there's a rom com out there waiting for you 😇
The subway door metaphor as a visual anchor for a connection app is really clever. That warm cream and orange palette with the bird illustration feels distinct in a space where most dating apps default to bright reds and purples.
This is a great reminder that design isn't just about functionality—it's also about creating a feeling.
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