Meta Ads Campaign Management Client: India-based recruitment / job-placement business Industry: Recruitment, staffing and job placement Target market: Job seekers in India (Based on each campaign specific location) Primary business requirement: Generate inquiries from candidates interested in available job vacancies and encourage them to share/apply with their resumes through WhatsApp.

 

Campaign goal

The campaign was designed to:

Promote current job vacancies

Reach relevant job seekers

Generate WhatsApp inquiries

Encourage interested candidates to start a conversation

Collect candidate information/resumes through the WhatsApp conversation

Generate qualified recruitment leads from interested candidates

 

Targeting Strategy

Your targeting section can be presented as:

Audience targeting

The campaign targeted relevant job seekers in India based on the recruitment requirement.

Potential targeting layers include:

Location

Specific cities

States

Regional recruitment markets

India-wide, depending on vacancy requirements

Demographics

Relevant age groups

Gender, where relevant to the vacancy and legally/operationally appropriate

Interest/behavior targeting

Job hunting

Career development

Employment-related interests

Relevant professional interests

Custom audiences

Previous website visitors

Existing customer/candidate lists

Previous engagement audiences

Lookalike audiences

Lookalikes based on relevant candidate/customer data, where sufficient first-party data was available

WhatsApp Conversion Process

This is an important part of your case study because the screenshot shows messaging results.

Candidate journey

Step 1 — Candidate sees the advertisement

The Meta ad communicates the available job opportunity.

Step 2 — Candidate clicks the messaging CTA

Interested candidates click the WhatsApp/message CTA.

Step 3 — WhatsApp conversation starts

The candidate initiates a conversation with the recruitment team.

Step 4 — Candidate qualification

The recruiter can ask for:

Name

Job role interested in

Experience

Location

Qualification

Contact information

Resume/CV

Step 5 — Resume/application

Interested candidates can share their resume through WhatsApp.

Step 6 — Recruitment team follows up

The recruitment team evaluates and follows up with relevant candidates.