The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
brand packaging and label design fpr bottle of pills with mockup showcase and luxary logo
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding
Building brands with purpose, personality & presence. ✨
Professional branding design — now at affordable prices.
DM me and let’s create something unforgettable.
i love the designs
Visual Identity - Linsang
LINSANG is a collectible art brand focused on collectible pieces with strong visual appeal, meticulous craftsmanship, and a premium identity. Its concept brings together art, attention to detail, exclusivity, and sophisticated presentation, turning each piece into an object designed for display and collection.
https://www.behance.net/gallery/254429715/Visual-Identity-Linsang
That gold on dark palette in the Behance cover really sells the collectible/premium angle. Did that come from the packaging materials you had in mind, or was it more about signaling exclusivity before anyone even picks the piece up?