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This is also another sample concept project brands created for demonstration purposes.
I learn to be creative and make my work more attractive and interesting to people.
I can help you with Email Marketing Campaigns for your e-commerce platform or businesses
Let me know if you need my services in any area of email copywriting and marketing strategy
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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More traffic isn't automatically better traffic.
And honestly, I think this is one of the easiest SEO mistakes to overlook.
Imagine your SaaS website ranks on the first page of Google for a keyword that brings thousands of visitors every month. Sounds great, right?
But what if those visitors aren't looking for your product? What if they're searching for information, while your page is trying to sell a solution? Or what if the keyword attracts an audience that has no real interest in what your business offers?
You might be getting clicks, but are you attracting the right people?
That's why keyword research isn't just about search volume. It's about understanding search intent, keyword relevance, and how a search query aligns with your business goals.
A keyword with lower search volume but stronger relevance can bring visitors who are more likely to engage, explore your product, or become customers.
Good SEO copywriting isn't about chasing the biggest numbers. It's about connecting the right content with the right audience at the right moment.
Because ranking for a keyword that doesn't serve your goals isn't necessarily a win. Sometimes, it's just traffic without purpose.
Would you rather have 10,000 visitors who aren't interested in your offer, or 500 who actually are?
Someone who downloaded your free business guide isn't necessarily ready to buy your programme.
And someone who has already completed your programme probably doesn't need the same introductory email as a new subscriber.
Yet many businesses communicate with their entire email list as though everyone has the same needs.
This can make email marketing feel repetitive and less relevant.
A better approach is to organise subscribers based on their interests and relationship with the business.
For example, a business coach could distinguish between:
-People who downloaded a free resource.
-Subscribers interested in a particular coaching programme.
-Existing or previous clients.
-People who regularly engage with newsletters.
With thoughtful email segmentation and targeted email automation, each group can receive communication that makes sense for where they are.
This isn't about sending more emails. It's about making the emails you already send more meaningful.
I help businesses organise their email marketing, segment subscriber lists and build email campaigns and automations using platforms such as Mailchimp and Klaviyo.
If your email list needs better organisation or your campaigns aren't reaching the right audience, I can help you improve your email marketing.
Getting the open isn't the finish line. What happens after that?
Someone opens your email. Great. But then… nothing. No click, no sign-up, no action.
And here's the thing: a compelling subject line can get someone to open an email, but it unfortunately can't carry the entire message.
The real work starts inside the email.
Is the content relevant to the reader? Does the offer actually connect to what the subject line promised? Is the value clear enough to make someone care? And, perhaps most importantly, does the CTA tell them exactly what to do next?
Email copywriting isn't just about getting attention. It's about turning attention into action.
A vague CTA, an irrelevant offer, or a disconnect between the subject line and the email body can make even a well-opened campaign fall flat.
That's why open rates alone don't tell the whole story. Click-through rates, conversions, and the action your email was designed to encourage matter, too. Opens can be affected by email privacy features and tracking limitations, so they aren't a reliable measure of success on their own.
The goal isn't simply to get someone to open your email. It's to give them a reason to keep reading and a clear reason to click.
When you write an email, what do you focus on most: the subject line, the message, or the CTA?
