A horizontal editorial piece built around a conversation about creativity, AI, and why original thinking becomes even more valuable as tools make execution increasingly accessible.

The edit was designed to keep the idea at the center. I worked on structure, pacing, visual rhythm, caption design, sound, color and supporting elements to make a reflective topic feel engaging without overloading it with unnecessary effects.

The goal was to let the argument breathe while still maintaining momentum throughout the video.

Role: Video Editing, Storytelling, Pacing, Caption Design, Sound Design, Color

after presenting more brand directions than I can count, one thing I’ve learned: I never jump straight into showing the visuals.

first I want to establish what we're actually trying to solve.

what we heard from the client. what they want to be known for. where they sit in the market. what needs to feel different.

then the big idea, and how it translates into type, colour, imagery and graphic elements.

only then the designs.

context changes how you judge the work.